Course curriculum

  • 1

    Introduction

    • Intro to Branding
  • 2

    Customer Personas

    • Elements of a Customer Persona

    • Sample Customer Personas

    • Customer Persona Terms
  • 3

    Branding

    • Choosing a Name

    • Claiming your Brand Online

    • Choosing Colours

    • Logo Considerations
  • 4

    Storytelling

    • Introduction to Storytelling

    • The Elements of a Story

    • The Three Act Play

    • Team Sport

    • The Hero's Journey

    • The Founder's Story

    • Conclusion
  • 5

    Wrap-up

    • Final Quiz

    • Additional Resources

    • Survey